REAL ESTATE BROKERAGE OFFICE EVOLUTION

25_Taylor_0015Real estate brokerages and their large, expensive half-empty offices are a dated concept. When starting CLIMB, we struggled with the paradox of requiring a large street-level office space for real estate agents whose primary jobs are usually spent OUTSIDE of the office. Today’s real estate agent is mobile, out-and-about, dynamic, agile, meeting people and seeing properties. Half the desks in any productive real estate office are naturally going to be empty – a highly inefficient allocation of resources, in the on-demand, sharing economy we live in. Likewise, they tend to work on the go – at home, from their listings, in a coffee shop, and increasingly from their smartphones.

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The concept of needing a large physical retail space to be a billboard for customers walking by on Main Street and a centralized home for each of the agents in the company is quite frankly passé and really not the best business model in a space-constrained metropolis like San Francisco.

Coworking spaces have become very popular among startups, particular technology startups in San Francisco. Also called telecommuting spaces, “hot desking”, flex-office space, or virtual offices, they work well for technology startups. The spaces are managed, complete with printers/copiers, conference rooms, refreshments, maintenance, and fast Internet. Just come, sit down, work, and take off: instant office presence.

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They work even better for real estate companies that not only need their workers out in the field, but can benefit even more than technology startups from networking synergy – and are best of all for real estate brokerages who stay nimble. We have opened what we think is the very first real estate brokerage office in a coworking space.

For us it is more than a community of innovators; this is who our clients are, and whom we want to be around – the other companies sharing a coworking space. Instead of bringing the office to people walking by on Main Street, this brings it right to where they work. Contributing to the coworking community by being a resource on the topic of real estate adds connectivity, value, and boosts business. Mingle, integrate and only good things can happen.

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We chose the location at 25 Taylor in the heart of San Francisco and the suddenly hot mid-Market / Tenderloin at the intersection of 6th and Market St. — we are big believers in the revitalization of this long forgotten and crime-ridden area, and we are also throwing our support behind the area’s renaissance.

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