We found that the prevailing art of real estate agent bios on 99% of brokerage websites out there were quite stale. There was a distinct lack of imagination, creativity, quality and connection on bio pages. We decided to try and take an agent bio page one-step further by taking a page out of social media profiles and creating a page that is decidedly more PERSONAL.
With many agent bios looking very “corporate” and cold, we experimented with punching up the design of a bio page – maximizing the possibility of creating “real connections” between website visitors and our agents. The changes were very well received and continues to be a favorite feature of our website.