Anyone who has used the internet in the past six months knows the sudden popularity of live streaming. Starting with Twitch, Periscope, and Meerkat, streaming is being developed and supported on numerous platforms, including Facebook (Facebook Live) and, more recently, Tumblr.
We’re interested in streaming and developing ways to use it in real estate, particularly in ways that can help streamline the open house process and give more potential buyers a chance to see a listing.
It isn’t difficult to imagine a situation where an agent live streams a tour of the house, answering questions as they come in through the streaming service and reaching a much wider audience of potential buyers.
We haven’t tried this out just yet, but we’re anticipating a number of difficulties, primarily around connectivity and the number of people necessary for a good stream. Most open houses won’t have a strong internet connection, which is necessary for a quality stream, and an agent will need someone to help them shoot the stream. We’re thinking that, at least for now, live streaming an open house will be reserved for specific listings that have good Wi-Fi and a large number of clients with scheduling conflicts, or are viewing from another city or state.
We’ll be conducting some experiments on this in the future, but for now, we’re going to try out streaming at some of our in-office events. This Thursday, we’ll be hosting Leslie Appleton Young from the California Association of Realtors, a brilliant economist and real estate expert. We’ll be streaming the entire presentation on Periscope. Give us a follow @climbsf and tune in at 12PM PST.
UPDATE: If you missed the event, you can watch our livestream here.